Posts Tagged ‘Ultralight’

How PR has changed and why it’s good news for start-ups

Thanks mainly to the internet, PR is changing. Gone are the days of paying an agency to ‘do’ PR and measuring results in the number of press releases issued and ‘column inches’ gained. PR is getting back to its roots – being actively involved in conversations about an industry or product.

New book ‘Working 5 to 9′

Enterprise Nation founder Emma Jones’s book Working 5 to 9: How to start a successful business in your spare time is out this week.  Emma runs a great site over at Enterprise Nation, which is essential reading if you are running a business from home or in your spare time.
The book includes profiles of 60 [...]

Ultralight Start-up or Ultra-TIGHT? Why being cheap is the best way to start-up

So, you have read all the leaflets, looked at the websites, know the difference between Angels, Venture Capital  and loan guarantees…ready to go?
Whoa!! Stop right there! No No No!
Unless you are Dr Boffin and have just discovered a cure for cancer, in which case the following does not really, entirely and absolutely apply to you, [...]